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(Credit score: Kevin Winter/Getty Photos)Apple CEO Tim Prepare dinner has one piece of recommendation for Android customers who’re sick of the Apple-Android texting predicament: Simply purchase an iPhone.

At Vox Media’s Code 2022 convention on Wednesday, a journalist requested Prepare dinner how Apple might enhance communication between its personal customers and Android’s. “I do not hear our customers asking that we put plenty of power into that,” Prepare dinner stated. When the journalist dug in additional, saying he had hassle sending movies to his mom’s Android cellphone, Prepare dinner joked: “Purchase your mother an iPhone.”

With the green-vs-blue bubble dichotomy having re-emerged throughout the web in latest weeks, some hoped Apple would finally give in and undertake RCS (“Wealthy Communications Service”). RCS would enhance interoperability between Apple and Android units, eliminating the trendy bubble conflict and eliminating warp when pictures and movies are despatched between working programs. Final month Android launched an online marketing campaign urging Apple to make the swap. The cellular working system’s web site educated customers of each smartphone courses on how Apple’s customary, SMS/MMS (“Brief Message Service” and “Multimedia Messaging Service”), creates extra issues than it solves. The marketing campaign even prompted guests to make use of the hashtag #GetTheMessage on social media to boost consciousness.

(Photograph: Joshua Hoehne/Unsplash)

However Apple seems to be flat-out refusing to finances on its SMS/MMS stance. Prepare dinner’s response a few lack of curiosity from Apple customers in switching to RCS may appear to be an inexpensive protection, however he is in all probability proper. For those who’re an iPhone person, you are in all probability snug utilizing iMessage, particularly if the folks you chat with most even have iPhones. Many of the issues that come up when Apple and Android customers textual content one another are felt by the latter—even when behind the scenes, the Apple person is the one who suffers from a scarcity of end-to-end encryption.

At this level, it is apparent that Apple needs its customers to proceed pushing family and friends to “convert to iPhone” (as Prepare dinner himself stated at Code 2022). In reality, emails revealed throughout the 2020 Epic Video games v. Apple lawsuit confirmed that Apple had at one level come near adopting RCS, then dropped the difficulty as a result of “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their children Android telephones.” If that does not make Apple’s reasoning clear sufficient, nothing will.

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