CEO and President of ParkourSC, Mahesh Veerina, joins Ryan Chacon on this episode of the IoT For All Podcast to debate the way forward for provide chains and IoT’s function. The podcast begins with an outline of ParkourSC and some of their use instances within the business earlier than Mahesh shares extra in regards to the present provide chain administration state. He then transitions to discussing provide chain components and the significance of integrating with rising applied sciences. Ryan and Mahesh wrap up the podcast with conversations about educating potential prospects and the evolution of Parkour SC.

Mahesh Veerina is the president and CEO of ParkourSC. Mahesh is a seasoned Silicon Valley entrepreneur, know-how government, and investor with greater than 25 years of expertise with corporations together with Ramp, Nokia, Motorola, Azingo, and Barnes & Noble. He constructed and managed a number of corporations as Founder/CEO from early phases to fast progress, profitable IPO, and M&A exits. Mahesh is a technologist, entrepreneur, and enthusiastic about constructing companies. His expertise spans numerous know-how sectors, together with silicon, information networking, telecom, safety, cellphones, working methods, cloud, massive information, and analytics. Mahesh is a passionate and pushed chief. He enjoys creating strategic market & product imaginative and prescient, constructing world-class groups, driving innovation, bringing merchandise to market, and scaling revenues. He additionally has an in depth background in working with massive groups and managing P&L in world-class organizations like Nokia, Motorola/Google. Mahesh served on quite a few boards in venture-backed corporations and business organizations all through his profession. He holds a number of know-how patents. He enjoys journey, golf, wine, and household.

Desirous about connecting with Mahesh? Attain out on Linkedin!

About ParkourSC

ParkourSC delivers agility and transparency into provide chain operations to drive strategic innovation and resilience, allow well timed choices, increase buyer satisfaction, and enhance income. Their real-time provide chain operations platform is powered by next-generation applied sciences comparable to hyper-scale graph modeling, AI/ML, and large real-time information ingestion from IoT and different contextual indicators. Prospects use ParkourSC to digitize their provide chain rapidly and simply, acquire steady visibility into variance from the plan at any level and any degree within the provide chain, predict and mitigate dangers and excursions, guarantee high quality, compliance, and sustainability, and eradicate thousands and thousands of {dollars} of waste.

Key Questions and Matters from this Episode:

(01:43) Introduction to Mahesh and ParkourSC

(03:50) Function of ParkourSC in IoT

(05:20) Use instances of ParkourSC

(07:09) Present state of the availability chain

(11:40) Elements of the availability chain

(14:09) Leveraging know-how improvements

(17:04) How do these options resonate with prospects

(21:11) Evolution of ParkourSC


– [Voice over] You might be listening to the IoT For All Media Community.

– [Ryan] Whats up everybody and welcome to a different episode of the IoT For All Podcast, the primary useful resource and publication for all issues IoT. I’m your host, Ryan Chacon. In case you are watching this on YouTube, please just like the video and subscribe to our channel. When you’re listening to us on a podcast listing, please make sure you subscribe so that you get the most recent episodes as quickly as they turn out to be accessible. On at the moment’s episode, we now have Mahesh Veerina, the president and CEO of ParkourSC. They’re a realtime provide chain operations platform firm. They concentrate on delivering agility and transparency into provide chain operations to assist corporations drive strategic innovation and resilience, enabling well timed choices, boosting buyer satisfaction, and rising income type of throughout the board. Numerous great things right here right here. We don’t usually have corporations which are solely targeted, I don’t wanna say solely targeted, however are hyper targeted in a single space, comparable to provide chain, which is a really related subject today. So we discuss so much about totally different provide chain challenges, we speak about why resilience and the power to anticipate opposed components, course right in actual time, all that kinda stuff actually issues within the provide chain world and the way leveraging technological innovation could make substantial and tangible variations on this house. So very related dialog today with the whole lot occurring with provide chain points. And I actually suppose you’ll get loads of worth out of this one, however earlier than we get into it, if any of you on the market want to enter the quick rising and worthwhile IoT market however don’t know the place to begin, try our sponsor, Levereage. Leverege’s IoT options growth platform gives the whole lot it is advisable to create turnkey IoT merchandise you can white label and resell underneath your individual model. To be taught extra, go to to That’s And with out additional ado, please take pleasure in this episode of the IoT For All Podcast. Welcome, Mahesh, to the IoT For All Podcast. Thanks for being right here this week.

– [Mahesh] Thanks for having, Ryan.

– [Ryan] Yeah, it’s unbelievable to have you ever right here as a visitor. I wished to kick issues off by having you give a fast introduction about your self to our viewers.

– [Mahesh] Certain, my identify is Mahesh Veerina, CEO of ParkourSC. We’re based mostly in Silicon Valley, California. Firm is about 5 yr outdated firm. And my myself, my background, I’m a engineer by coaching, turned entrepreneur, been within the Valley 30 plus years, final 20 years, I’ve been doing corporations, that is my fourth firm, and fairly fascinating space of corporations that I’ve had alternative to construct within the safety house, I took a non-public firm public earlier, and so forth.

– [Ryan] It’s been a enjoyable journey for certain, it feels like.

– [Mahesh] Sure, completely.

– [Ryan] Good, so what acquired you into, I assume, inform me a bit bit extra about, I assume, begin off with ParkourSC, after which type of the place the corporate type of developed from and the story behind it.

– [Mahesh] Yeah, certain. So I acquired concerned with the corporate when about 5 years in the past when it simply acquired began, 4 or 5 individuals, and my journey itself within the firm, I used to be started as an investor, then joined the board, then about three and a half, 4 years in the past, acquired absolutely hands-on concerned day-to-day operations as a CEO. And the corporate’s historical past was, a few of our founders, we got here from loads of IoT applied sciences, how can we variety use sensors, this complete emergence of IoT, which you cowl so much, has been very fascinating. How do you utilize this edge intelligence to actually affect totally different functions? In order that was the delivery of the thought. Then as you nicely know, you’ll be able to serve many, many markets with IoT and provide chain appear to be a really pure match with so many property and merchandise transferring via. How do you get intelligence on these and the way do you kinda construct insights for the operators and provide chain? In order that was the germination of this concept.

– [Ryan] And so from the thought and the evolution of the corporate to the place it’s now, inform me type of what the corporate’s focus is, the function you play within the house, simply to type of give our viewers some context.

– [Mahesh] Sure, so we outline ourselves as we offer this actual time provide chain operations platform to handle danger and volatility in provide chains, proper? Via the pandemic, we’ve seen provide chain turned a family phrase, proper? Not having bathroom paper in your native grocery retailer, you see on CNN on a regular basis. How a lot disruption has occurred within the international provide chain networks. So actually provide chains, day-to-day, you may need the very best plan laid out, however if you take it to operations, disruptions occur that’s truth of life, proper? Small and enormous. So how do you type of predict or anticipate these disruptions occurring? And the one means is knowing, when you go to operations, getting that floor reality information in actual time and anticipating a few of these disruptions. The following larger query is disruptions occur, that’s a truth of life, how do you reduce the affect of those disruptions or how do you expect, even higher, earlier than a disruption occurs and care for it? In order that’s what our software program helps with to handle that complete resiliency of provide chains.

– [Ryan] And because it pertains to the availability chain aspect of issues, are there any specific use instances or like may principally have deployments out within the subject that you may possibly discuss us via to type of deliver all of it full circle of possibly an issue an organization got here to you with after which what you probably did to assist remedy that?

– [Mahesh] Completely. So we, once more, provide chains are in each business, each sector, one in every of our core focus, Ryan, has been the pharma business, pharma provide chains, and pharma is a 1.2 trillion business, 500 billion of that’s chilly chain transport, proper? These are vaccines, scientific trials, materials, insulin, or plasma, specialty medication, so on. So one in every of our early forays into the sector occurred three years in the past with one of many LA world’s largest plasma producers. And plasma needs to be saved at minus 20 levels from the gathering level via its whole journey and any infraction may trigger lot of fabric loss and plasma is a uncommon commodity, you solely get so many million liters a yr. So how do you handle that journey for high quality, compliance, and so they name it day out of refrigeration. So measuring that utilizing IoT sensors and that was our first foray in. So proper from assortment facilities to the transport inside the power till the ultimate drug is produced and distributed, proper? So these are utterly sensorized, we get the info into the cloud, we now have instruments to handle the intelligence round it, and provides all of them the only pane of glass for the availability chain leaders to know what’s being produced, the place is it in its journey, and no excussions are occurring all through that journey.

– [Ryan] Completely. And one of many questions I’ve is simply type of strikes it a bit bit larger degree right here for a second is most of the people, we hear about provide chain so much lately, it’s been a extremely popular subject throughout many various industries, not simply IoT, however are you able to discuss to what are the most important challenges you’re seeing within the provide chain house proper now? And it feels like to ensure that us to type of transfer ahead and enhance on provide chain, we have to take considerably of a distinct method to managing provide chain operations. So probably even having you speak about type of how issues have been completed and the way issues possibly are progressing or have to be completed to ensure that us to see advances within the provide chain house to hopefully overcome loads of the challenges that we’re seeing now.

– [Mahesh] Proper, no unbelievable, nice query there. So when you take a look at traditionally, proper, begin with the second later a part of your query, and we’ll come again to the primary half. Traditionally, when you checked out provide chains and the way they’re constructed over time, to begin with, they began spanning as international networks, proper, from regional sourcing, all the way in which from sourcing to manufacturing, to distribution, they began spanning as international networks. We see loads of like China, Vietnam, whatnot, proper, from Southeast Asia, loads of materials flows, manufacturing, after which distribution again. So with that, the way in which the software program and know-how is constructed by nature, it’s a multi-stakeholder surroundings, Ryan, so you’ve gotten these ERP and planning methods, you’ve gotten MRP methods for manufacturing, manufacturing management, you’ve gotten transportation administration methods for transferring logistics, you’ve gotten warehouse administration methods. So the business is now these information silos and fragments of them, proper? Lot of knowledge fragmentation sitting in silos throughout this community. And you then add in, not solely your group, you’ve gotten your suppliers, your logistics suppliers, 3PLs, and their methods. So it’s turn out to be a posh community and information probably not customary in these silos, if you’ll. In order that’s been one of many key challenges and getting correct visibility. So corporations invested so much in planning methods. So at the moment, you get the very best plan, however as soon as you progress into operations day-to-day, all types of surprises occur. And planning occurs on a month-to-month, quarterly foundation. There are your methods or data, methods of transaction, you want these, however now the main focus shifted with the Amazonification of the world, what’s occurring in operation? Shopper acquired educated on click on, click on, and also you anticipate your supply subsequent day, subsequent hour. Why is that not occurring in remainder of the availability chain, proper? In order that’s been the problem that’s now being attacked. Constructing this, after which with the arrival of cloud, and IoT, and all this AI, ML, and information science, very fascinating shopper know-how corporations remedy this in a really fascinating means. So how do you deliver that kinda cloud-based, near-to-cloud applied sciences to begin streamlining provide chain operation website is what is occurring. That’ll be a giant pattern. I imply, one other buzzword for that is this digitization or digital transformation of provide chains, proper? It’s a protracted course of. There’s no in a single day magic wand to do that due to all of the fragmentation of knowledge throughout. Again to your first a part of the query, the challenges are, when you take a look at, once more, as a posh community, loads of challenges from the sourcing aspect. Some are incidental due to pandemic and closures of factories and ports and so forth, they’ll get smoothened out, however the provide aspect and having predictability on that, after which the manufacturing and distribution aspect, and loads of them are excited by caring for the shopper expertise, how do you be certain the orders might be delivered on time in full? How do you type of ship high quality and compliance? These days, sustainability mandates have actually risen to the highest. How do you preserve ESG? So these are a few of the challenges provide chains are coping with, capability constraints. Now with the labor scarcity, an increasing number of automation is being checked out, proper, and use the labor expertise pool we now have for larger ordination making, after which automate the workflows, and so forth. So these are a few of the challenges being addressed, Ryan, I’d say.

– [Ryan] Completely. You already know, I feel that’s unbelievable. I did wanna ask, variety as we’re fascinated about these challenges and the brand new applied sciences and new processes that have to be put in place to assist us transfer ahead, it’s getting ever extra essential to satisfy buyer demand, quick supply, you identify it. What do you suppose are the most important components that corporations have to be specializing in as a way to try this nicely? Whether or not it’s resiliency, anticipation, actual time type of course correction, issues like that. What do you are feeling like are the most important points that corporations ought to be specializing in as a way to meet that rising buyer demand for sooner deliveries?

– [Mahesh] Proper, no, nice query. So it begins with having the info and visibility, proper? So we imagine, and there’s sufficient information, disruptions occur. And when you take a look at the time to react to this disruption or reduce the affect of the disruption or to foretell disruption, there’s sufficient information on the market, they will see produced to report. Corporations which are higher ready with actual time information from their operations, proper, are a lot better ready in minimizing the affect of this disruption because it occurs. So query is, how do you get to this information? How do you normalize throughout all of your fragmented methods? And that’s the place these cloud-based digital overlay methods are coming. And when you get that information normalized and visibility in an actual time, by the hour, by the day, by the week, now you’re capable of type of predict what’s occurring and that’s the place your AI ML type of algorithms are available, whether or not it’s a final mile supply downside, or a top quality compliance downside, or a sourcing aspect downside. So the way in which we’re attacking the issue is we construct what is known as a digital twin of your provide chain and mannequin that, and you then usher in all this edge information and add intelligence at each node to have the ability to predict what’s occurring in your community. And now we’ve armed with that information, you’re capable of make choices sooner in actual time, proper? As issues are manifesting and so forth. And this manner, it’s a steady suggestions loop into your planning cycle. You may have a plan, however what’s occurring within the floor reality, you perceive, after which you might be doing this steady realignment of your plan. In order that’s the place world is transferring and that the place, proper, is the instruments accessible now to do this.

– [Ryan] Completely. And also you type of answered my subsequent query partially, however possibly you’ll be able to develop on a bit bit, is if you had been speaking in regards to the totally different know-how elements, speaking about digital twin, and different items which are actually taking part in the function in making a tangible distinction in these conditions on this house. So discuss to me a bit bit extra about how leveraging technological innovation can actually make a tangible distinction within the provide chain house and what individuals on the market ought to be fascinated about.

– [Mahesh] Sure, no. So you might be spot on. So what’s occurring is digital twin applied sciences is among the newest innovation actually coming in. It’s an architectural paradigm. It’s very closely utilized in manufacturing, modeling a automobile or a airplane or one thing, proper? Now we’re borrowing that paradigm that’s nicely confirmed and actually constructing out what we name a digital twin of your provide chain community, proper? From the supply of your suppliers, your warehouses, your factories, your distribution, vehicles, pallets, whatnot. Think about it’s like a mannequin of your community within the cloud, proper? A digital mannequin. Now that’s paired up with all these edge intelligence information, with all these, not solely sensors, these are indicators coming from airports, or planes, or ships, or whatnot, proper? Each transferring half is sending indicators, visitors, climate. Loads of contextual information is married to it, moreover all of the transactional information coming from your individual methods. Now we now have a reside digital twin is what we name. It’s actually a snapshot of what’s occurring in actual world with a slight latency. Provided that, there’s intelligence, that’s step one. The second step is including intelligence into this by placing whether or not a easy if-then-else rule, or a enterprise rule, or a posh AI mannequin to actually predict, hey, what may occur, provide you with sensible situations, let’s say there’s a thermal bundle in motion with a essential affected person final result in danger. How a lot life is left in that thermal bundle in its journey? If there’s a decay, I wish to understand it now so I can put a rescue bundle in play or take it into a chilly storage or one thing. So these variety algorithms are actually simple to construct within the intelligence piece. And the final leg, I’d say, it is a missed, Ryan, but it surely’s an important piece, due to the multi-stakeholder surroundings, it’s not simply me understanding within the firm with a single panel, I wish to collaborate and inform all my stakeholders, they will see the identical image in actual time on what’s occurring so you’ll be able to chat. And all these instruments are there now, however how do you make that, I name it prolonged enterprise collaboration occurring. So it’s the twins, the intelligence, and collaboration. That’s the long run.

– [Ryan] And if you’re speaking to prospects and type of on the market available in the market, how receptive are they to, possibly not receptive, however how does this resonate with corporations seeking to remedy these provide chain points internally? And is it one thing that requires extra training for them to see the worth and perceive the profit or what are you seeing as type of the reception from the businesses on the market that possibly not be as deep into the tech and perceive it in addition to you do and your crew does, however simply out of curiosity, how is it type of acquired?

– [Mahesh] Yeah, no, nice query. So it was a academic kinda promote two years in the past earlier than pandemic, then clearly the pandemic has risen provide chain extra to a board degree dialog, the C-suite, how can we make ourselves extra agile and extra resilient? So it’s now positively prime of thoughts. Then so much is dependent upon the maturity of those group, the place they’re in their very own journey in provide chains and so forth. However of late, this yr, we’re beginning to see just about there’s a digital program in most of those corporations, as a result of face the info, proper, the times of the place you’ll be able to sit and do lengthy three yr costly initiatives to sew all of the methods, that period is over, they need very quick agile methods to unravel issues and so they’re searching for digital options and much more receptive now, I’d say, Ryan.

– [Ryan] Completely, yeah. I feel we’ve type of seen that in loads of totally different areas of IoT, the evolution of type of the training to the acceptance and adoption. It appears to type of movement similar to that. No, this has been unbelievable dialog. One factor I wished to ask is for the individuals on the market listening and possibly are lively within the provide chain house, wanting to have the ability to work out how one can begin their journey. What do you suggest that they do to type of begin making these adjustments and begin fascinated about how one can evolve their operations and their know-how as a way to transfer ahead and assist remedy loads of these challenges that we’re speaking about right here?

– [Mahesh] Once more, unbelievable query. So it’s a journey. So most of those corporations, the way in which our expertise has been, there’s clearly a imaginative and prescient we have to remodel and so they discover a typical, what I name a burning platform subject, saying, “Hey, it’s a income recognition downside. We’ve 150 places and when our medicine get right into a sure market, so simple as we’re ready on commerce clearance paperwork, inner high quality complains, our customs clearance, workflows are multi-party downside, how can we remedy this and make a income affect or enhance our gross margin,” proper? So you’ve gotten a burning platform downside. They start with that after which say, “Hey, what are instruments we are able to deploy over and above our methods as a really fast, quick digital overlay to our methods and get some fast outcomes?” So it begins with a easy proof of worth or proof of idea type of factor, take few routes and lanes, digitize them, and see some worth, and as soon as they’ve that, they’re blueprinting that throughout their networks and say, “Okay, now, double click on and prolong to Europe and Asia,” or no matter, proper? That’s type of the development we’re seeing, Ryan. And occurring very quick. Initiatives begin three months, growth, inside a yr, they develop too, and so they’re continuously studying and evaluating and bettering the processes. And there’s a little bit of enterprise course of reengineering in all of those, proper?

– [Ryan] Completely, yeah, yeah. It’s very thrilling to type of hear about and see the adoption and the time to market change and type of that point lower as a way to get issues on the market, deployed, see the worth, and develop from there. So all nice type of insights and perspective, actually recognize it. I did wanna ask this, simply unrelated to something we’ve talked about, however as we wrap up, I’m at all times curious to listen to the evolution of corporations and types, and also you all have type of advanced from Cloudleaf to ParkourSC and inform me a bit bit about type of simply that method and resolution and type of what meaning for you all, why you probably did it, at all times to type of hear that aspect of issues.

– [Mahesh] No, I’ve good tales there, proper? In order I mentioned, within the introduction, the corporate started life as IoT sensors, and we constructed sensors, gateways, which is close to and expensive to your present and actually understanding. So Cloudleaf was identify that got here off of that, saying leaf is a sensor and cloud, and we’re transferring the info to the cloud, proper? So one in every of our board conferences, we sat there, it was very inwards wanting and know-how oriented, what we’re doing is what the identify was reflecting versus now what we’re doing with the corporate serving our prospects is, hey, how can we enhance the agility and resilience and innovation and progress in these corporations? That’s what we’re actually doing. We should always identify in the direction of that, what the answer is. So parkour occurs to be a really fascinating identify that we appreciated, it’s a French phrase saying journey, transferring items from place to put, and parkour can also be a sport. I didn’t understand it after I first, which is a really, there’s a plan, you’re agile and really athletic and there lot of obstacles and the way do you navigate via that, proper? So it actually resonated with all of us and that was the naming and model change, Ryan.

– [Ryan] That’s very cool.

– [Mahesh] And our prospects liked it truly. They acquired it very nicely.

– [Ryan] Yeah, it sounds prefer it does. It’s very correct. Yeah, I don’t know when you ever simply Google parkour stuff on on-line and watch type of what it takes to take part in that sport, it’s variety of an entire totally different animal, however yeah, that’s fascinating. I recognize you kinda sharing these insights. It’s at all times good to kinda hear these tales and perceive how corporations shift and pivot and alter with the occasions and have loads of thrilling issues occurring over there that I’m very excited to kinda keep watch over and simply see how issues progress and provide chain normally is such a sizzling subject. Hoping issues can type of get solved and improved in that house as a complete, simply advantages everyone. So for our viewers on the market who desires to be taught extra and type of keep in contact and simply get a greater sense of the whole lot occurring at ParkourSC, what’s one of the best ways to do this?

– [Mahesh] Attain us on our web site, That’s the simplest, there’s loads of info. Yeah, allowed to succeed in me personally, ship me a mail when you have questions. I’m [email protected] At all times blissful to assist and thanks for this chance to talk to you on the present, Ryan.

– [Mahesh] Completely.

– [Ryan] Yeah, it was nice to have you ever on right here. A really well timed subject proper now. So actually recognize you taking the time to share the insights. Nice to be taught extra in regards to the firm. Would love to search out extra methods for us to work collectively going ahead and we are able to develop that sooner or later. However apart from that, thanks a lot on your time, actually recognize it. I feel our viewers is gonna get a ton of worth out of this.

– [Mahesh] Completely, thanks a lot. Take care.

– [Ryan] Thanks.

– [Mahesh] Bye-bye.

– [Ryan] All proper, everybody. Thanks once more for watching that episode of the IoT For All Podcast. When you loved the episode, please click on the thumbs up button, subscribe to our channel, and make sure you hit the bell notifications so that you get the most recent episodes as quickly because it turn out to be accessible. Aside from that, thanks once more for watching and we’ll see you subsequent time.


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