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Google was the primary main tech firm to spend money on the trendy smartwatch when it partnered with LG, Motorola, and Samsung to convey Android Put on units to market in 2014. It will be one other 12 months for the Apple Watch to hit the market, and Android Put on went downhill after that. Altering the branding to Put on OS did not assist, however partnering with Samsung did assist. This fall, Samsung launched the Galaxy Watch4 line, its first smartwatches with Android since 2014. Final summer season, Put on OS accounted for 4 % of smartwatch shipments, and now it is 17 %, based on Counterpoint Analysis.

Samsung’s historical past of Android powered watches truly goes again additional than Put on OS. Earlier than Google determined how an Android-powered watch ought to work, Samsung developed its personal model of Android for the Galaxy Gear. This watch was later upgraded to the Tizen working system, which just about all Samsung smartwatches used as a substitute of Android. There was, after all, the Gear Stay, one among Google’s Android Put on launchers. After that, nonetheless, it was all-in with Tizen.

With the return to Put on OS, Samsung has gained entry to a a lot bigger assortment of software program. Regardless of years of mismanagement by Google, the Play Retailer has much more software program for smartwatches than Samsung may ever gather within the Tizen Retailer. Google, in the meantime, is getting Put on OS on {hardware} that Samsung will market more durable than every other OEM. And it really works.

Within the third quarter of 2021, Put on OS shipments reached 17 % of all smartwatches. That may be a robust Quantity two behind Apple Watch OS with 22 %. It is also an enormous enhance from the 4 % seen within the final two quarters. Samsung additionally has motive to rejoice. Transferring to Put on OS has helped enhance Samsung’s market share. It overtook Huawei this 12 months and has risen to quantity two within the model after Apple.

Apple’s market share is down 10 % over the previous 12 months, however the motive for that is clear. Apple could not convey its Sequence 7 watch to market alongside the brand new iPhones. The delayed machine was launched within the fourth quarter, so these numbers should not included within the report. It is probably that Apple’s new watch will give a lift within the fourth quarter, and that might make Samsung’s year-end totals much less spectacular.

Nonetheless, it is a turning level for Put on OS that Google badly wanted. Now’s the time to capitalize on it. Hopefully, Google will not gamble away its second probability to be distinguished in wearables prefer it did the primary time.

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