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Google Chrome owns the lion’s share of the browser market and has been for years. It is exhausting for anybody to interrupt into a distinct segment when Google is on the high, however possibly Microsoft’s lack of success has one thing to do with its personal questionable decisions. Within the newest version of Microsoft Asks You Not To Obtain Chrome, the corporate added naughty pop-up notifications that seem if you seek for Google’s browser in Edge.

The pop-ups do not seem in each browser, however they do seem continuously for people who find themselves working the most recent Home windows 11. Some Home windows 10 customers have reported seeing them too. This is not the banner on the high of Bing – this has been round for everybody for the reason that starting of the Home windows 10 period. No, the brand new alert is an Edge created system dialog. So it overlaps with the content material and appears essential sufficient for folks to concentrate to. You’ll be able to ignore it, nevertheless it’s within the foreground and has alluring buttons to click on.

The wording of the pop-up varies, however a number of the most typical, as collected by Neowin, embrace:

  • “Microsoft Edge runs on the identical expertise as Chrome, with the added confidence of Microsoft.”
  • “This browser is like 2008! Are you aware what’s new? Microsoft Edge. “
  • “I hate saving cash,” nobody ever stated. Microsoft Edge is the perfect browser for on-line purchasing. “

So there’s a lot to unpack right here. First, Microsoft can not concurrently declare that Chrome is “so 2008” and that it runs on “the identical expertise as Chrome” is an efficient factor. Properly it could possibly, nevertheless it should not. After which there may be the money-saving angle. Edge already has reward factors for looking out and purchasing, and Microsoft is engaged on including the Zip buy funding to the browser. If Microsoft actually desires to push the purchasing / reward angle then the Zip integration makes somewhat extra sense. Not for you – for Microsoft’s backside line.

Microsoft is not new to nagging customers about Edge. Within the heyday of Home windows 10, quite a lot of pop-ups, warnings, and messages had been added asking folks to attempt Edge. When that did not work, Edge was redesigned with a Chromium base, and right here we’re once more. Now Home windows 11 is bothering us to make use of Microsoft’s browser. As if that wasn’t sufficient, it additionally grew to become harder to vary the default browser within the new working system. If Microsoft desires folks to depend on its software program, possibly it ought to cease making it troublesome simply because it would not like Google’s browser to be extra well-liked.

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