Hayward partnered with Very to design and construct a wise pool care app that controls the final word yard expertise from the palm of your hand with Android or iOS.
For practically a century, Hayward has been working to make their prospects’ pool experiences worry-and-hassle-free. The corporate engineers an entire line of technologically superior pumps, filters, heaters, warmth pumps, computerized pool cleaners, lighting, controls, and salt chlorine mills — designed to work collectively effectively and require little upkeep. Due to its concentrate on constructing distinctive merchandise, Hayward constructed one of many largest international put in bases and have become the trade’s most acknowledged and trusted model in the USA.
With an extended historical past of innovation, Hayward likes to steer from the entrance. It creates pool merchandise with plenty of options and adaptability. Pool homeowners love the flexibility to customise, configure, and monitor their pool websites from tablets and telephones. The product staff at Hayward needed to make it simpler for much less skilled homeowners to exactly management their pool environments, in order that they engaged very a lot to make this potential, with gorgeous outcomes.
Mission 1: THE HAYWARD OMNILOGIC APP
The Want: Improved UX & Quicker Time to Market
When Hayward approached Very for this IoT undertaking, roughly 80% of customers have been on iOS, and the remaining 20% have been utilizing Android. The apps contained all the mandatory performance, however inexperienced customers discovered the apps difficult to navigate. Low scores revealed the latent buyer frustration this problem created. If left unchecked, this might do harm to the model, making prospects and installers much less doubtless to purchase or advocate Hayward merchandise sooner or later.
In the meantime, supporting a number of apps required Hayward to take care of a number of codebases. That meant elevated technical complexity, divergent function units, and elevated growth prices.
Hayward cares deeply about its prospects’ wants. The Hayward product staff usually seeks suggestions from prospects and installers, in order that they knew that investing in consumer expertise would improve buyer engagement with the Hayward model. To enhance the shopper expertise, Hayward took an analytical look into how its prospects — particularly new and inexperienced pool homeowners — used the functions. The outcomes galvanized Hayward’s inside choice to revamp the OmniLogic app.
To enhance the shopper expertise, Hayward wanted a brand new software that:
- Offered an intuitive expertise for brand spanking new pool homeowners
- Enabled quick entry to probably the most used options
- Introduced extra info with fewer faucets
- Appeared well-designed and felt “calming” to make use of
- Created a versatile basis for future enhancements
The Course of: Design and Construct the Way forward for Good Pool Management
Hayward confronted a tough problem that required multidisciplinary groups with deep experience in consumer expertise design, software growth, and Hayward’s particular API implementation. They wanted a solution to assemble this staff of inside and exterior consultants to extend buyer engagement and set up the groundwork for elevated future income.
The Course of:
|Workforce of multi-disciplinary inside consultants||=||Elevated buyer engagement||&||Elevated future income|
The Very mannequin locations senior engineers and designers on initiatives from the start. We discover this results in deeper belief, higher scoping, and quicker problem-solving. By partaking senior expertise from the beginning, Very and Hayward developed a number of mutual empathy and understanding early within the course of. Due to this basis, problem-solving grew to become a staff occasion somewhat than a contest.
“I am most pleased with our communication. There was plenty of empathy and belief in each instructions. We attempt for an ‘everyone seems to be a part of the identical staff’ tupe of mentality.”
Benjamin Wald, Founder, Very
Very’s senior designers reviewed the preliminary analysis outcomes to enhance the design and usefulness of the OmniLogic app.
The Person Expertise (UX) audit discovered room for enchancment:
- Scheduling Performance
- Design part UX
- Person interface design
Set up a Foundational Design Language
The Very design staff confronted a critical problem. Due to the quantity of customization that Hayward presents, pool configurations can differ extensively between installations. Setups can vary from solely a few units to dozens throughout a number of websites. Few functions have to pack on this a lot info and management. Very’s objective was to make the appliance no extra advanced than it must be.
Beginning with the restricted wireframes and static designs from the UX audit, Very Senior Product Designers, Scott Veltkamp and Debbie Diaz, constructed a foundational design library for Hayward’s apps. The designers refreshed the navigation to make it easy to arrange, perceive, and use.
They lowered the variety of faucets between screens and surfaced the important components to reduce confusion and create an intuitive buyer expertise.
The Very designers reworked the core parts to scale from a single pump as much as an elaborate set up with lights, heaters, and a number of fountains. Below their steerage, very designed the appliance to deal with a big number of sensible, real-world makes use of.
“Very took that tough consumer interface steerage and turned it into an app that made sense.”
Greg Fournier, Sr International Product Supervisor, Hayward
Primarily based on this foundational design work, the staff developed a product roadmap to implement the adjustments in a completely new codebase.
Construct a Unified Codebase with React Native
Very’s technical audit of the Omni Platform and codebases recognized one other alternative: Hayward may migrate the three separate codebases for iPhone, iPad, and Android right into a single shared codebase utilizing React Native. The event staff selected React Native as a result of its cross-platform capabilities would make managing and updating the apps simpler for Hayward on an ongoing foundation. The Very growth staff centralized the enterprise guidelines in a single code base and distributed the consumer interface (UI) with minor changes for Android and Apple platforms.
A unified codebase enabled Hayward to:
- Scale back growth spend throughout all functions
- Improve consumer expertise consistency throughout platforms
- Shorten time to marketplace for the preliminary app and future enhancements
Improved API polling for updates in close to actual time
The React Native software connects to Hayward’s Principal System Processor (MSP) units, which management swimming pools and pool gear utilizing a legacy XML-based API. When adjusting settings on their sensible pool websites, customers need to see the up to date knowledge as rapidly as potential. Primarily based on this suggestions, quicker updates have been prioritized as a part of the implementation.
The staff carried out a intelligent answer to replace the data rapidly. The Omni software initially downloads a bigger file that accommodates all the web site’s settings to show a pool web site’s standing. Then, the app usually polls the API for updates by requesting telemetry knowledge each few seconds for issues like temperature and gear statuses. This common polling permits the Omni app to show any system standing adjustments in close to real-time.
What Very Constructed: Revolutionary IoT App for Good Pool Care
Hayward partnered with Very to design, construct, and launch a totally redesigned model of their Hayward OmniLogic app that connects all Hayward gear on the pool pad, together with pumps, heaters, lighting, and varied different sensors.
Mission 2: THE HAYWARD APPLE WATCH APP
The Want: A Aggressive Benefit Born from Buyer Perception
With the redesign full and launched, Hayward’s customer-focused analysis continued to uncover new areas for enchancment. Hayward found that pool homeowners needed a solution to management their gear from a water resistant machine with out getting out of the pool.
Due to the belief established within the first undertaking, Hayward offered Very with an thought for enlargement: to construct an Apple Watch extension for the OmniLogic app that will give them a aggressive edge. Realizing that nobody desires to spend their pool time doing intricate gymnastics on a tiny wrist display, the staff designed the Apple Watch app to current useful performance in a approach that pool homeowners may simply use.
What Very Constructed: Apple Watch App for Management With out Leaving the Pool
Working carefully with Hayward’s product staff, Very delivered an Apple Watch app for OmniLogic that gives handy entry to probably the most important activations and settings from the OmniLogic app, together with:
- Full pump management
- Gentle activation
- Heating component activation and adjustment
- Fast entry to pre-saved favorites
Very Senior Product Designer, Debbie Diaz, designed all parts and screens of the Apple Watch app in below 4 weeks. She prioritized an important components making them straightforward for homeowners to view and alter whereas having fun with the pool.
As with the Omni app, pool homeowners need real-time details about their swimming pools in order that they will make changes primarily based on correct info. However, syncing info between the cellphone and the watch will be difficult as a result of the Apple Watch aggressively prioritizes battery life. The Very staff labored diligently with Hayward QA to shine and check the communication from the app to maintain the app knowledge updated, in order that pool homeowners at all times have entry to the newest info proper on their wrists.
Debbie additionally redesigned the weather of the interface to make it quick and straightforward to establish the state of pool units and transitions between these states. For instance, pumps have to prime when first enabled, inflicting what seems to be a delay in motion to the shopper. This perceived delay may lead the shopper to mistakenly imagine their pump was not working accurately. Very and the Hayward QA staff labored to clean the transitions between states by figuring out when one thing like this occurred in order that the app may inform the shopper. This improved at-a-glance communication offers customers confidence as they management their pool methods.
The Outcomes: A Higher Buyer Relationship
As of writing, the Hayward OmniLogic app has seen an unbelievable improve in adoption. The OmniLogic can be one of many top-rated sensible pool apps with a 4.6-star ranking in each the App Retailer and the Google Play retailer. Very delivered this software – re-engineered from scratch – in simply 9 months and designed and developed the Apple Watch app in 22 weeks, integrating it into the iOS app in Could of 2021.
The OmniLogic has seen an unbelievable improve in adoption, with 93% of Omni-compatible merchandise linked to the app.
To say that Hayward is happy with the outcomes could be an understatement. Hayward appreciated our detailed undertaking administration that clearly outlined the work and saved everybody on monitor and dealing collectively. Hayward’s management expects demand for “sensible” options to rise with the rise in sensible dwelling methods (anticipated to develop by 56.8% over the following 2 years), and so they already see dividends on the suggestions from the customers of the apps.
Higher Suggestions for a Higher Product
The redesigned OmniLogic software makes it straightforward for pool homeowners to arrange, monitor, and management their sensible pool care methods from anyplace. But it surely additionally permits one other aggressive benefit — a greater relationship between Hayward and the homeowners of its sensible pool methods. Because the app’s launch, assist tickets have gone up, and Hayward sees this as a very good factor. Earlier than, pissed off prospects would depart a nasty evaluate or “simply deal” with points. Now, due to the brand new app, customers who want extra assist are redirected to assist groups who can resolve the difficulty in a approach that builds buyer loyalty and offers helpful suggestions to the product growth groups.
That suggestions helps outline the following technology of enhancements – not only for the app however for the way forward for the Hayward product line. Hayward expects to construct on the muse they established with Very to implement varied new user-focused enhancements sooner or later. Every of those options expands Hayward’s relationship with its prospects and improves the belief constructed by means of each buyer engagement with the Omni platform.