With greater than a decade in enterprise, BB Wheels is a small, family-owned enterprise situated in Albany, Minnesota. With a mission “to grow to be your most well-liked on-line purchasing vacation spot for wheels, tires, and car equipment,” BB Wheels takes satisfaction in providing customized service with high-quality merchandise at unbeatable costs.
However other than promoting direct to client (DTC), BB Wheels has additionally discovered a foothold within the B2B area.
To study extra about them B2B Success, we sat down with Dean Goebel, President of BB Wheels, and Chelsey Eggert, Director of Operations, to search out out what BigCommerce Options their enterprise is leveraging, how they work with B2B clients and extra.
Selecting the Proper Instrument for the Job
Shelley Kilpatrick: You’ve got been on BigCommerce some time, however again while you had been evaluating platforms, what had been among the deciding elements for selecting BigCommerce?
Dean Gobel: “With the complexity of how we constructed our merchandise and the sheer measurement of our catalogue, BigCommerce was the most suitable choice. There have been different platforms which will have labored, however they had been very personalized, costly and would have required individuals with a pretty big technological talent set.
“We prefer to hit the ‘simple button’ wherever we are able to, and BigCommerce gave us what we would have liked, on the proper value level and allowed us to launch and transfer rapidly.”
SK: Talking of shifting rapidly, how has BigCommerce enabled you to develop your online business?
DG: “The large advantages of BigCommerce have been that you just’re all the time iterating on the backend; the infrastructure is all the time being improved and maintained. The second is your app universe. Having the ability to plug high-quality add-ons into our web site, rapidly and effectively is an enormous deal.”
Chelsea Eggert: “The truth that BigCommerce makes certain that all the things’s safe and we do not have to fret about upkeep, makes it in order that we are able to deal with merchandise that we wish to push out and our clients — that basically helps.”
Shifting Gears to Promoting B2B On-line
SK: Switching gears to speak about B2B, how does BigCommerce assist you to promote to those patrons?
CE: “We now have a good variety of sellers who buy from us and resell the merchandise. They’re on a wholesale account with us. Moreover, typically retailers have their clients purchase via us, after which they set up the merchandise.”
“Wholesale clients should buy via our common web site, however we additionally supply totally different reductions, relying on quantity and what they’re doing, than what’s provided to the typical purchaser. A few of the BigCommerce options we use to set this up on the back-end embody buyer teams and tariffs.”
SK: Do you do something particular to market to B2B clients?
CE: “I do not suppose we have ever particularly tried to market to B2B patrons. Usually, it finally ends up being an area auto store that calls us — they’re doing a customized construct for a buyer who needs a selected set of wheels — they’re going to discuss with one in every of our fitment consultants and that is how the connection begins.
“Then, both they may come to us and say, ‘Hey, do you guys have a supplier account that I can get signed up for?’ or if we see that there’s a pattern that they preserve coming again, we’ll point out it to them. ‘Do you wish to enroll and be a supplier?’”
DG: “We have all the time had fairly respectable search engine marketing, however we do spend some huge cash on numerous focused advertising and marketing via our purchasing campaigns. Lots of these patrons are actually the identical, as a result of they’re on the lookout for a wheel, after which they see us displaying up in every single place they usually’ll name us, and we set up that relationship.”
Placing clients within the driver’s seat
SK: How do you give B2B clients the perfect of each worlds — the net expertise and the human contact?
DG: “In the event you discover our web site, we actually attempt to make an effort to make the shopping for course of as simple as attainable — we attempt to take away as many buy roadblocks understanding that we’ll have the next incorrect fitment order charge, however that is the place the human contact is available in. That is a part of our particular secret sauce, the place we make it simple to purchase, understanding we might have to work with the client publish buy to get the proper fitment for his or her particular utility.
“After the order is positioned, now we have a fitment knowledgeable on the backend that’s manually reviewing our wheel orders, validating fitment. We then attain out to the client and say, ‘Hey, this wheel’s most likely not going to work to your car. You most likely want this bolt sample or this offset’ — and other people love that.
“Folks love the truth that, ‘This web firm referred to as me to inform me that I ordered mistaken, they usually’re searching for me to do the proper factor.’ That sort of expertise is what we attempt to do with our sellers as nicely.
“It is simply numerous widespread sense. Deal with them proper. Give them good pricing and ship issues actually quick. On the finish of the day, it really works out.”
Discover the B2B Ecommerce Answer from BigCommerce
Are you a direct-to-consumer (DTC) enterprise trying to get into the B2B area? Schedule a demo for BigCommerce B2B Version, and our ecommerce consultants will likely be glad to help you within the transition. And for further insights on all issues B2B, take a look at The State of B2B Ecommerce: 2022 Development Report.