How do you get your product to face out in a crowded market?

That is the precise query Balraj Jutla and Shehan De Silva requested themselves seven years in the past whereas founding their craft beer firm, Misplaced Craft.

Their reply? Lean closely into their love for Ontario, Canada and ship their beer proper to their prospects.

Misplaced Craft’s premium Apple Cider. LostCraft

To do that, Balraj and Shehan held boards of their group and linked with native shops and bars to higher perceive what each enterprise house owners and residents wished from an area craft brewery.

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“We all the time most well-liked simply drinkable, approachable beer,” Balraj stated.”So we wished to convey that fashion of beer into the market, merchandise that everybody might take pleasure in.”

Balraj Jutla one of many Co-Founders of Misplaced Craft has all the time had a love for craft beers. LostCraft

The duo additionally labored with native brewmasters when perfecting their product.

“It is about staying true to the place these merchandise got here from (and) the place they originate from, as a result of each one in all our merchandise really has a novel story,” Balraj stated.

Identical to Misplaced Craft’s prospects. Balraj stated his firm prioritized listening to suggestions from people who purchased their beer each in particular person and on-line and adjusted accordingly.

Individuals can take pleasure in a Misplaced Craft beer at their native bar or from the consolation of their residence. LostCraft

Tune into the complete Shopify Masters episode to listen to how Balraj and Shehan created a enterprise from group engagement and model consciousness, and why working with native producers may be the suitable alternative for you.


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