In terms of gold jewellery, dainty, refined, and barely there was the look du jour for the previous few years. However now issues are taking a bolder flip and in-your-face chunky gold jewellery is in demand. Have a look at the temper boards and social feeds of the most-followed style bloggers and you will spot loud hoop earrings, layers of gold chain necklaces, and stacks of thick bangles. All in gold, in fact.

The development may be seen throughout social media on the accounts of celebrities and influencers alike. Take a look at, for instance, the chunky necklace and gold hoops from style influencer Aimee Music. Or take a look at the advert posted by singer Dua Lipa, the place she’s additionally sporting a chunky gold chain and thick hoop earrings.

This development is a boon for direct-to-consumer jewellery manufacturers, who’ve shaken up how clients buy advantageous jewellery made with actual gems and valuable metals. These manufacturers provide stable gold, gold-plated, gold-filled, and gold-vermeil (sterling silver coated with 10- to 18-karat gold) jewellery at extra inexpensive worth factors than conventional jewelers. The thought is to mix the informal comfort of on-line buying and fast transport with the standard of advantageous jewellery.

What’s the chunky gold jewellery development?

The chunky gold jewellery development is all about thick, daring gold types that may act as assertion items on their very own or layered collectively. Quite than including a tender sparkle or trace of steel that fades into the background, these items are loud equipment meant to be a visual a part of an ensemble.

The development consists of broad gold hoop earrings in addition to stackable bracelets and anklets, however gold chain necklaces have been the standout staple. Specifically, varied kinds of chains are again in fashion, equivalent to:

  • Chain hyperlink necklaces
  • Curb chain necklaces
  • Cuban hyperlink chain necklaces
  • Rope chain necklaces
  • Paperclip chain necklaces

These types may be worn lengthy or as a choker, or with a allure to create a pendant necklace. The constant issue is that these chains are thicker and heavier than prior to now, when extra delicate chains had been in fashion. Quite than being a easy accent, chains are being worn as assertion necklaces on their very own.

And whereas a few of these types could also be full of a steel like sterling silver, the development proper now could be stable gold or gold-plated chains.

Why chunky gold jewellery is trending

The chunky gold jewellery development has been rising for some time now, due to the revival of ’90s and 2000s style. Gold chains had been a staple search for each eras, and Gen Z particularly has began sporting these developments as a retro throwback. The return of hoop earrings additionally suits into this development.

The development is being worn by each women and men and has been seen in different equipment, like chunky gold chains used as purse straps.

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The place to purchase gold jewellery on-line

Listed here are some examples of manufacturers which can be getting in on the chunky gold jewellery development.


Vitaly is a jewellery model based in 2011 in Toronto. It pushes boundaries, each by creating items which can be genderless and by utilizing 100% recycled stainless-steel. Its industrial aesthetic is impressed by these recycled supplies, since they will come from something from automobiles to skyscrapers.

Lots of Vitaly’s types, together with its chunky chain necklaces, are available in gold in addition to silver. Amongst its bestsellers is its Seville chain, that includes alternating lengthy and quick hyperlinks. It additionally has chunky bracelet types and daring heavy rings to finish its androgynous choices.


Missoma is a demi-fine jewellery model based in London in 2008. It goals to be sustainable however on-trend, and its seems are designed to be layered. Missoma’s jewellery is ceaselessly noticed on celebrities, equivalent to Gigi Hadid and Kate Middleton.

A basic Missoma chunky gold jewellery look would possibly embrace a pendant, like this Good Vibes Sunshine necklace, layered with a chunky gold chain, equivalent to its Coterie chain.

Ana Luisa

Ana Luisa, based in 2009 in Brooklyn, makes jewellery meant to face the take a look at of time whereas nonetheless being inexpensive and made ethically. The model makes use of recycled supplies the place it may and releases new product in restricted batches each Friday. Its web site has detailed info on its provide chain, together with manufacturing facility audit experiences.

Ana Luisa’s bestsellers embrace the Michelle layering set, which has a pendant necklace and two chunky gold chains. There’s additionally the Ora bracelet, meant to appear to be the chunky chain of a watch strap and coated in 14k gold.

Jenny Fowl

Jenny Fowl is called after its founder, who launched the model in Toronto in 2008. It is maybe greatest identified for its hoop earrings, however the firm can also be beloved for its chain necklaces and different items. Jenny Fowl items have been noticed on celebrities like Mindy Kahling and Kyle Jenner.

Its chunkiest bestseller is the Toni gold chain necklace, which is dipped in 14k gold. There’s additionally the Harvey anklet, which is a chunky gold piece that undoubtedly makes a press release.


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