Southeast Asia is about for explosive e-commerce development. A brand new report from Bain & Firm gives the main points.

The report “e-Conomy SEA 2021” (PDF) covers six international locations: Vietnam, Thailand, Philippines, Malaysia, Singapore and Indonesia. It’s the results of a number of years of analysis and evaluation by Bain, Google Tendencies and Temasek, an funding agency owned by the Singapore authorities.

In response to the report, the area is likely one of the quickest rising digital markets on this planet, largely resulting from younger demographics, accelerated smartphone use, urbanization and a rising center class.

The report predicts that whole on-line spending (product sales) within the area will roughly double by 2025, reaching $ 362 billion in 4 segments:

  • E-commerce. Marketplaces, resellers, direct-to-consumer.
  • Journey. Flights, lodges, vacation residences.
  • Transport & meals. Transport, meals supply.
  • Media. Promoting, video games, video-on-demand, music-on-demand.

GMV in e-commerce alone may even double – from $ 120 billion in 2021 to $ 234 billion by 2025 – to stay the biggest phase, in keeping with the Bain report. In 2021 alone, e-commerce will develop 62% from $ 74 billion in 2020.

Vietnam and the Philippines are the quickest rising on-line economies within the area. Vietnam’s on-line GMV will almost triple from 2021 to 2025, from $ 21 billion to $ 57 billion. Indonesia is the biggest general digital financial system within the area and can attain $ 146 billion by 2025.

The change to digital editions has had a predictable impact on long-term buyer loyalty. A July 2020 weblog submit by Bain confirms the impact, citing the share of customers in Southeast Asia who’ve tried a brand new model for the reason that Covid outbreak in comparison with customers in China and the US


At $ 120 billion, e-commerce gross sales in Southeast Asia in 2021 are among the many largest on this planet exterior of China and america

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